Bob Dylan´s HAND LETTERING EXPERIENCE
  • I´ve been thinking for a long time on doing a personal project where I could get out of the computer for a bit, and have pleasure doing something handmade. Getting back to the basics.

    Inspired by Bob Dylan´s Subterranean Homesick Blues video, where he flips cards with the lyrics as the song plays, I decided to recreate those cards with handmade type. I ended up doing all the lyrics, and not just some of the words, as Dylan did.

    There are 66 cards, done in one month during my spare time, using only pencil, black ink pens and brushes. The challenge was not to use the computer, no retouching was allowed. Getting a letter wrong meant starting the page over or keep going the way it is. There are some intentional misspellings and puns on the original song video, so I tried to keep that in a certain way.
     
    I had a lot of fun doing this project, researching, practicing and getting deeper on typography.
The redesign has preserved the main features of the old label.

A new positioning of the elements was suggested to give an aspect more classic and impressive packaging.
The chateau illustration is a true representation of Ardmore Distillery , located in Keith, Scotland.
The new shape of the bottle and the brand are aligned globally
I´ve been thinking for a long time on doing a personal project where I could get out of the computer for a bit, and have pleasure doing something handmade. Getting back to the basics.

Inspired by Bob Dylan´s Subterranean Homesick Blues video, where he flips cards with the lyrics as the song plays, I decided to recreate those cards with handmade type. I ended up doing all the lyrics, and not just some of the words, as Dylan did.

There are 66 cards, done in one month during my spare time, using only pencil, black ink pens and brushes. The challenge was not to use the computer, no retouching was allowed. Getting a letter wrong meant starting the page over or keep going the way it is. There are some intentional misspellings and puns on the original song video, so I tried to keep that in a certain way.

I had a lot of fun doing this project, researching, practicing and getting deeper on typography.
Fields
Calligraphy, Graphic Design, Typography
Date
2012